What is Migme

migme Limited (formerly mig33) is a social entertainment platform headquartered in Singapore and listed on the Australian Securities Exchange (ASX:MIG). The company was formed in PerthAustralia in 2006 and commenced operations under the name mig33. In 2014, it was rebranded migme (and underwent a product and corporate overhaul). FIH Mobile, a handset unit of Taiwanese consumer electronics group Hon Hai Precision, took a 19.9% stake in the company in 2014. Originally developed as a social chatting and gaming application for feature phones, migme has grown to become a mobile entertainment platform that services Southeast AsiaSouth Asia, the Middle East and Africa.

History




migme was founded by Steven Goh and Mei Lin Ng in Perth, Australia in 2006 as mig33. In 2007, it shifted operations toSilicon Valley where it focused on developing its engineering and technology capabilities and secured new venture capital. During this time, it acquired significant users in emerging markets of South Asia, Southeast Asia, the Middle East and Africa.[4]

In 2012, it shifted its headquarters in Singapore to be closer to its key markets in Asia, including IndonesiaNepalIndia andBangladesh.[5]

The firm develops applications for AndroidWAPBlackBerry and web platforms. It has also released applications on legacyJ2ME-based devices. The product was developed using open-source systems, and features group chat, social gaming and blogging functions as well as virtual gifting.[6][7] Its revamped microblogging service, launched in 2013, enables users to post up to 300 characters.[6]

Rebrand, investment and listing


On June 10, 2014, the company changed its name to migme Limited, and acquired alivenotdead.com, a Hong Kong-based artist community website co-founded by Patrick Lee, former chief executive of film review site rottentomatoes.com.[4] Also in 2014, the firm completed a merger with Latin Gold Ltd., an Australian-listed mining company, which enabled migme to list on the Australian Stock Exchange by way of a reverse takeover, effective August 11, 2014.[4][6] In 2014, FIH Mobile (a Foxconn-linked handset company) became the migme's largest shareholder through a $9.6 million investment, giving it a 19.9% stake in the company.

Migme currently operates offices in Singapore, Kuala Lumpur and Jakarta.;[6] As of August 2014, it was in the process of establishing a new facility in Taipei.[5]

References



  1. Jump up^ "mig33 moves to Singapore".
  2. Jump up^ "Mig33.com Site Info"Alexa Internet. Retrieved 4 February 2014.
  3. Jump up^ "mig33 has over 70 million registered users".
  4. Jump up to:a b c "Mig33 acquires Alivenotdead, a site started by Rotten Tomatoes founders". finance.yahoo.com. Retrieved August 10, 2014.
  5. Jump up to:a b "Offices". mig,me. Retrieved August 10, 2014.
  6. Jump up to:a b c d "Asian mobile chat startup Mig33 raises $2.2M, rebrands as MigMe". VentureBeat.com. Retrieved August 10, 2014.
  7. Jump up^ "Social Entertainment Platform". mig,me. Retrieved August 10, 2014.
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